JoeLogo's definitions

Brandwanking

When a business owner wastes time obsessing over their companies branding (e.g. logo, fonts, colours) rather than focussing on simple levers to grow sales.

Hey Alfred, you look exhausted. Stop brandwanking and focus on optimizing your checkout flow.

by JoeLogo March 6, 2025

Brandwanking

Someone - usually a business owner - who wastes time obsessing over their brand design (logo, font, colours, etc), rather than focusing on tangible growth leavers to scale their business.

Hey Alfred, stop brandwanking and optimise your checkout flow.

by JoeLogo March 6, 2025