Big Fear
Like Big Pharma and Big Food and Big Tech, this is a marketplace created to foment use, adherence, and loyalty to a cause or group. Like the time honored horror genre in entertainment, it likewise sparks energized emotional participation amidst relative safety, and stirs feelings of conquest and tribalism and profit building as a net result. Big Fear campaigns go back 100s of years, from Earth’s rotation to eclipses to faith based organizations to modernization such as railroad trains, electricity, and Y2K, as well as tech and AI resistance now also being employed as a political strategy.
Having been indoctrinated by Big Fear campaigns on the horrors of train travel, many Victorians chose instead to travel by horse and buggy.
Big Fear by ka the wordsmythe September 20, 2026
Urban Dictionary Merch