Unlike grandstanding, brandstanding is when you take a stand for your brand in a way that is YOU, with your style, accomplished in a way that is both articulate and promotional without being over-the-top.
Kevin used to sound like he was an arrogant guy trying to push his product but now, because he shows us what the product is about and how it helps us, it is definitely elevated to brandstanding for all the right reasons.
A Shackteau is a humble, weather-beaten, structurally questionable shelter located in a spectacular or highly coveted place—Wales, Jackson Hole, Sun Valley, Crested Butte, coastal Maine, the Alps—where the building itself may be worth almost nothing, but the dirt, view, access, and mythology make it absurdly valuable.
In use:
Shackteâu - We thought it was an abandoned shed until the realtor called it a rare alpine Shackteâu with unobstructed views and listed it for $2million.