Pioneering a new fashion era, Athstreet wear – is an innovative fusion of athletic performance & streetwear style. The first and only brand to specialise in this unique blend.
Embrace the movement, blurring the lines between athletes and the streets.
An 'athtweet' is a thought or expression which originates in the mind of an athlete, and in turn, delivered to its followers through the social networking hub, Twitter. As many athletes lack a sufficient level of literacy, an 'athtweet' is often delivered with poorgrammar and contains misspellings. As athletes are paid for their physical abilities, the thought or expression is likely to contain high levels of ignorance
New York Jets cornerback, Antonio Cromartie's Athtweet:
“Man we have to have the most nasty food of any team. Damn can we upgrade 4 str8 years the same ishmaybe that’s y we can’t we the SB we need.”
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”