The war in Ukraine had made its mark on the current economic and political climate. From the jaw-dropping price of gas and utilities to drastically elevated prices of goods and services, the burden was felt by all. This, coupled with rising inflation (nearly 9%) and the increase of costs of essential goods (to over 33%), without comparative salary increases leads to frustration and disbelief. Jackson Hewitt’s target market of HHI of $15k to $75K was inversely affected compared to the higher HHIs of $75k+. To coin the phrase, “the rich get richer, and the poor get poorer “ felt a very apt sentiment for this target audience. The phrase "What the Buck? expresses this sentiment. Particularly for the working class.
Retailer: That will be $27.99, please! (for your half sandwich, pack of chips, and a soda).
Customer: What the buck? (Showing disbelief and shock at the cost of living!)
Customer: What the buck? (Showing disbelief and shock at the cost of living!)
by Poundstretcher March 15, 2023
Get the What the Buck?mug. A cosmetic that stands for virgin bucks. The more you have, the bigger virgin you are. Once you have enough, you will become a virgin for life.
by NotADankMemer February 14, 2020
Get the V-Bucksmug. by anabananaofficial June 14, 2018
Get the Buck eejitmug. by Corky Bangerwhore March 22, 2016
Get the buck rustymug. by Stacy james. . February 15, 2021
Get the Joel-buckmug. by Matt’s Palmer November 1, 2022
Get the tons of bucksmug. I told you, man. You don’t mess with a lifer. That guard barely survived after Deebo put a buck-fifty on his ass.
by James Spade April 27, 2005
Get the Buck-Fiftymug.