Poundstretcher's definitions

What the Buck?

The war in Ukraine had made its mark on the current economic and political climate. From the jaw-dropping price of gas and utilities to drastically elevated prices of goods and services, the burden was felt by all. This, coupled with rising inflation (nearly 9%) and the increase of costs of essential goods (to over 33%), without comparative salary increases leads to frustration and disbelief. Jackson Hewitt’s target market of HHI of $15k to $75K was inversely affected compared to the higher HHIs of $75k+. To coin the phrase, “the rich get richer, and the poor get poorer “ felt a very apt sentiment for this target audience. The phrase "What the Buck? expresses this sentiment. Particularly for the working class.

Retailer: That will be $27.99, please! (for your half sandwich, pack of chips, and a soda).
Customer: What the buck? (Showing disbelief and shock at the cost of living!)

by Poundstretcher March 15, 2023