Applying a stringent, market-based logic to human life to “prove” that neoliberal outcomes are not just efficient, but morally correct. It uses metrics like GDP, shareholder value, and productivity to construct arguments where any deviation from market logic is inherently irrational and costly.
Logicalization against the Victims of Neoliberalism Example: “Logically, a factory must close if its return on capital is below the global benchmark. Keeping it open is an irrational misuse of resources that harms overall wealth creation.” This logicalization elevates a single financial metric to the status of a universal law, making human communities and their livelihoods seem like sentimental inefficiencies.
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Trivialization against the Victims of Neoliberalism Example: Calling millennials struggling with debt and rent “the avocado latte generation,” suggesting their precarity is a result of frivolous spending, not stagnant wages and asset inflation. This trivialization turns a systemic economic condition into a moral failing and a punchline.
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