As the English suffix 'ness', in words such as 'emptiness', 'wholeness', etcetera. Used in just the same manner, only more loosely, to express the quality in something.
OMGness - when something makes you say "OMG", it has OMGness
a township in new castle. everyone thinks that if you live in neshannock then you have to be rich. people who live in neshannock are called cake eaters.