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Anything that is even mildly progressive that the American right doesn't like.

Examples:
Disney - Had a LGBT background character a few times.
Bud Light - Sponsored a trans woman once.
Target - Had pride merch in June once again just like every year, but it was only this year that conservatives made a fuss about it.
M&Ms - Temporarily changed the design of the green M&M as a marketing stunt in order to distract from their allegations of child slavery.
"M&Ms is so woke they changed the GREEN M&MS SHOES!!! Damn liberals at it again!"
"You know that N&Ms has been accused of child slavery? That this is all just a distraction?"
"Shut up wokie!"
Woke by KrimsonKatt August 16, 2023
Originally intended to mean "alert to civil rights issues" or "takes an enlightened approach to civil rights", its meaning has changed. It is now associated with adopting an obsessive, blinkered or deliberately obtuse approach to certain civil rights, particularly in relation to equality. It refers to an approach which is overall and on balance harmful to society, ignores context and counterpoints, and is ignorant of the wider ramifications of the position taken.

Under the pretense of being politically correct, the "woke" person is, ironically, asleep, in that they are ignorant of or unconcerned by the harms caused by their actions. Such harms may include:
• damage to freedom of expression and freedom of association
• the diminution of comedy, and artistic license in music and film, to the point that it becomes dull
• stifling of conversation
• fear of expressing an alternative opinion or calling out that which is evidently nonsense
• feelings of being browbeaten, helpless and living in a dystopian society
• diversion of societal focus away from more pressing issues affecting society
• the breakdown of language and societal structures
discrimination and prejudice against others with particular characteristics - typically those who, in a particular location or organisation, are in a majority - under the guise of improving equality and acting on behalf of the minority.

The "woke" person may be acting in their own self-interests to achieve their own ends.
They is only one person, but they has a big effect on everyone around them. They's so woke that they can't function properly in life, it's hard to understand them, and even their friends can't keep track of their pronouns.

He's so woke that he's asleep.

Wokey dokey.
woke by peachxylophoneduck November 20, 2023
a term that non-creative, sensitive people use when they see minorities getting rights.
A: "i'm actually genderfluid! =D"
B: "YOU'RE SO WOKE! WOKE AGENDA! STOP BRAINWASHING THE KIDS"
woke by perilpawzz November 21, 2023
1) To be an idiot

2) To be more retarded than people whom are medically determined to be retarded

Synonyms: idiot, backwards, no morals, satan worshiper,
Us woke people laugh that the anti-woke think the election was rigged.
Woke by Old Wise E November 24, 2023
Originally a positive word, meaning somebody who takes nothing at face value and questions everything. However, it's become a negative word that describes those who see things that aren't there and almost try to manufacture controversy where none exists.
Craig is woke and a white knight. He's out here simping as if that will grant him the female gaze.
Woke by KnightArtorias November 27, 2023
A person, or movement, that encourages and affirms actions that go against God regarding to sexuality and gender.
"Have you heard of that group on twitter?"
"Yeah, they are pretty Woke."
Woke by BADBOY17Watchdog November 28, 2023