Makaveli Branded: a clothing line released by Afeni Shakur by using
Tupac Shakur's likeness, pictures, images, newspaper clippings, personal quotes, memorabilia and particularly Tupac's alias Makaveli as the primary design for the apparel.
Makaveli Branded is a Limited Liability Company head-quartered in New York City. The company started its national release on November of 2003. According to Afeni Shakur, Makaveli Branded is designed to help fund the Tupac Amaru Shakur Foundation and Center of the Arts while at the same
time continuing Tupac's "
legacy" through the "clothing line."
Makaveli Branded is uniquely designed to be undistinguishable from other
urban clothing lines in its market. The supply of the product is limited due to its
small distribution to Better Specialty Retail Stores.
The advantage of the product is practically using Tupac's image as its cash
cow. The disadvantage of the product is the considerably large sizes, the unusual designs of the product, and market price. Some sizes are larger than expected and the designs may not be fashionably accepted by the general public. Furthermore, the price is not marketed to middle-middle or lower-middle
class citizens, but more to middle-upper class citizens.
Hence, the designs are beautifully unique; however, the market segment of the product gravitates predominantly towards tall and fairly large
people along with the price being possibly too
high for Tupac's "ghetto
children." By producing smaller sizes, lowering the price, and giving some of the designs a mellow yet modest tone will not only diversify the product, but
will ultimately generate higher revenues in the company’s income statement. Most importantly, it
will create "consistency" in Tupac's paradoxical personality in complexity and professional "thug-like" stature.
