Reputation
The free spirit/non-reputation is still a reputation. The person still has to keep up their counter-reputation, otherwise people will find out what they really do when nobody is looking.
Someone claiming to be a free spirit isn't really someone that doesn't care what anybody thinks of him/her, it is somebody desperate to convince people that he/she doesn't care what anybody thinks, and the same applies to any image someone goes for (including the telling everyone else to be themself image even if they already are themselves). As long as the person has to convince other people they don't care what anyone thinks of them, they have a reputation of some sort to protect, no matter what they tell you to the contrary.
Reputation by The Original Agahnim December 3, 2021
Get the Reputation mug.