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The word did not originate in So-Cal, or No-Cal, atleast not recently. It originated in the late seveties, early eighties. But, it just recently became popular among Las Vegas kids. Then, it was used among scene kids, and then populated in California.

Hella means very, or a lot.
I was hella bored last night.

or

My paycheck brought in hella pay.
Hella by samanthabby<3. January 14, 2008
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originally another form of hell, but also means very. It makes any adjective very powerful.
"That was hella cool."
hella by Fatass February 13, 2003
Derived from the word hellacious. It's a shortened form.

Used as an adjective most often. Can be used instead of remarkable, astonishing, formidably difficult, Distasteful and repellant, or extraordinary.

1) It was hella difficult getting here during the blizzard.
2) We had a hellacious time getting here in the blizzard.
hella by Alaskangal123 November 12, 2006
used to emphasize an adjective; originated from No Doubt's song "Hella Good".
These textbooks are hella expensive.
hella by Danielle bka Danny September 21, 2005
a term used in Northern California or on the East Coast. also known as hecka
that was hella cool!
hella by kat December 16, 2003
that movie wuz hella funny
or
that bitch gave me hella dome
hella by vikkie June 9, 2005
Adjective most commonly used by the indigenous tribe of "Da Mall" meaning, very or large amount.
Yo, Yo. That video was "hella" cool, but I got "hella" p*ssed at that "hella" hard boss dude. No what I'm say'n?
hella by cfx March 2, 2004