It's a very common word in Argentinian Spanish. It means “Cute or adorable”, said in a cute way too! It's usually more used with the expression “So cute!” (“¡Más Chu!” in Argentinian slang.)
–My boyfriend made a whole song for me.
–So chu!
–“Mi novio me hizo toda una canción para mí.”
–“¡Más Chu!”
–So chu!
–“Mi novio me hizo toda una canción para mí.”
–“¡Más Chu!”
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