A popular clothing store with a target audience of upper-middle class white teens and college students, 14-25. A+F competes with similarly targeted clothing stores such as American Eagle, The Gap, and Old Navy. Despite it's popularity and controversial marketing tactics, Abercrombie and Fitch is still regularly beaten by Old Navy in sales.
Abercrombie and Fitch are highly controversial for the image attached to the name and for their suspect business practices.
The image attached to A+F clothing tends be regarded as either: elite, sexy, expensive, suggestive of money and status, and popular; or mindless, racist, elitist, shallow, and depraved, depending on viewpoint.
Abercrombie and Fitch has come under numerous lawsuits for alleged racism and discrimination in their hiring and marketing tactics. Furthermore, A+F's marketing is extremely skillful with psychological manipulation. The stores are equipped with looped advertisments running non-stop in back areas, designed for maximum saturation of propaganda, and affect multiple senses at once with constant spritzing of their trademark fragrance, loud, pulsing music, offsetting lighting and visual propaganda, and availble tactile stimulation. These are all coupled with heavy sexual imagery (to compound the point, the music played is also inductive of sexuality).
Much of the marketing tactics of A+F border on or directly resemble fascist (particularly Nazist with the excessive elitism and alleged racism) indoctrination techniques. Along with Hollister Co., which is owned by the same company and employs identicle tactics, the stores are often viewed as cultish because of their heavy propaganda and the apparent mindlessness often associated with those who shop at A+F. The youth targeted and often excessive sexuality of A+F propaganda gives A+F an image of depravity not shared with other similar stores such as American Eagle (excepting Hollister Co. which again, is very similar to A+F).
While overly gross generalizations are often made of people who shop at A+F, the cultish image created by A+F and the zealot nature of some A+F supporters, as well as the frequency with which the stereotypes are accurate refect poorly on the overall group who shop there.
Much of A+F's tactics can be seen in fascist philosophy.
Abercrombie and Fitch are highly controversial for the image attached to the name and for their suspect business practices.
The image attached to A+F clothing tends be regarded as either: elite, sexy, expensive, suggestive of money and status, and popular; or mindless, racist, elitist, shallow, and depraved, depending on viewpoint.
Abercrombie and Fitch has come under numerous lawsuits for alleged racism and discrimination in their hiring and marketing tactics. Furthermore, A+F's marketing is extremely skillful with psychological manipulation. The stores are equipped with looped advertisments running non-stop in back areas, designed for maximum saturation of propaganda, and affect multiple senses at once with constant spritzing of their trademark fragrance, loud, pulsing music, offsetting lighting and visual propaganda, and availble tactile stimulation. These are all coupled with heavy sexual imagery (to compound the point, the music played is also inductive of sexuality).
Much of the marketing tactics of A+F border on or directly resemble fascist (particularly Nazist with the excessive elitism and alleged racism) indoctrination techniques. Along with Hollister Co., which is owned by the same company and employs identicle tactics, the stores are often viewed as cultish because of their heavy propaganda and the apparent mindlessness often associated with those who shop at A+F. The youth targeted and often excessive sexuality of A+F propaganda gives A+F an image of depravity not shared with other similar stores such as American Eagle (excepting Hollister Co. which again, is very similar to A+F).
While overly gross generalizations are often made of people who shop at A+F, the cultish image created by A+F and the zealot nature of some A+F supporters, as well as the frequency with which the stereotypes are accurate refect poorly on the overall group who shop there.
Much of A+F's tactics can be seen in fascist philosophy.
The constant sensual assault of the Abercrombie and Fitch stores strongly resembles the mass propaganda events held in Communist China that air on Chinese television all day, every day.
by Elnion June 11, 2006
Get the Abercrombie and Fitch mug.A replacement for cool. One thought to be coined by Tina Fey's "Mean Girls", it was actually developed in website www.giygas.net which show's by date that fetch was used before the movie had debuted. Sadly, now that is it has hit mainstream it, will die quickly.
The antonym is antifetch.
The antonym is antifetch.
by SalixRegina May 30, 2004
Get the fetch mug.by mariam’s definitions May 7, 2018
Get the fetch mug.Commonly called a "polecat", but, the fitch is not a cat, and neither is it a skunk (which is also called a "polecat"). The fitch is the wild ancestor of the (domesticated) ferret.
I sure am glad someone decided to try to tame a fitch 10,000 years ago, because I just love my sweet little ferret.
by Jill Gibb June 11, 2006
Get the fitch mug.A nice clothing store which is bashed by many people for being skanky and too expensive. Skanky? Not really, unless you consider the moose logo to be too close to a girl's breast (oh, the horror). Expensive? Yes, but have you ever noticed any designers? Such as Prada, Burberry, or Marc Jacobs? They are all a hell of a lot more expensive but a hell of a lot less bashed. Maybe people wear it to look 'preppy' and 'sexy', but unlike those people, I wear A&F because the quality is nice and I happen to like their style and designs.
Also, you can find $80 sweaters on clearance for $12. Good deal, I'd say.
Also, you can find $80 sweaters on clearance for $12. Good deal, I'd say.
A&F Hater: Eww, why are you wearing that horrible Abercrombie and Fitch top? It must've been like forty dollars!
A&F shopper: Uh, no, I got it on clearance for ten dollars. But it was originally twenty.
A&F Hater: Oh.
A&F shopper: Uh, no, I got it on clearance for ten dollars. But it was originally twenty.
A&F Hater: Oh.
by Supporter of A&F August 12, 2007
Get the abercrombie and fitch mug.I've been reading a lot of entries of people who are against people who hate abercrombie, they are saying that we stereotype them as "preppys" and "rich kids" well they are doing the same thing
i choose not to wear abercrombie & fitch not because i am too poor, or too fat, or emo, or any of the other crap they are saying. i choose not to wear it because they are racist, they say the hire "american looking people" because it is an "all american store" which would explain why they are making people in the philippines work 15 hrs. a day to make their clothes and sometimes get paid less than a dollar an hour.
and for people who have to put shirtless guys and hot models to advertise their store, they must be pretty pathetic.
i choose not to wear abercrombie & fitch not because i am too poor, or too fat, or emo, or any of the other crap they are saying. i choose not to wear it because they are racist, they say the hire "american looking people" because it is an "all american store" which would explain why they are making people in the philippines work 15 hrs. a day to make their clothes and sometimes get paid less than a dollar an hour.
and for people who have to put shirtless guys and hot models to advertise their store, they must be pretty pathetic.
"oh look at all those pretty girls on this abercrombie and fitch website! i guess if i ask my daddy for a few extra hundred dollars, i could buy that shirt and look just as sexy!"
by g r a c i e May 2, 2006
Get the abercrombie and fitch mug.by Andy james April 30, 2005
Get the futchaw jingpin mug.