Term used to define a fake sports fan (usually old and completely unathletic) who is there for the publicity or because their other rich friends went there, and they sit in the club boxes eating swiss cheese and drinking white zinfendel, occassionally clapping for the team when they do something that everyone else claps at.
A gay man's asshole after his mate has missed a few times in the butt. Allowing him to be picked upbowling ball style because of the holes. (Usually being referenced by a claw motion of the hand.)
Last night you kept missing and you turned my ass into swiss cheese. Now i am afraid to walk past the bowling alley. Seriously my ass looks like a mafia hit gone wrong.
Somebody who acts nice when in presence of those who like her, but when alone with those she does not like, becomes rude and self centered. Swiss cheese's are often snobbish to the point were it becomes amusing to only you.
Layla: Hey Hayley! Apparently Carly got the lead role in the school play!
Hayley: Ughhh...
Layla: WHAT?! YOU DONT LIKE CARLY?!!!!!!111?!!!1111
Hayley: She's such a swiss cheese...
Layla: Whatev.