ROC

Return on Capital. Net income (or profit) before extraordinary items, interest expense and income taxes, divided by weighted average cost of capital (WACC). Shows how effectively a company is employing its capital (shareholders' equity and borrowings) to generate profits. Still widely used to evaluate financial institutions, but of limited use in other sectors.
"Cash flow remains strong and ROC employed moved up from 9.6% to 10.1% on a moving annual total (MAT) basis...."
by Seahen January 24, 2006
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ROC

1. The Airport code for Rochester International Airport.
2. The adopted name of Rochester, a play on the nickname of Roc-a-Fella Records. Generally used by idiots and morons, who want to make Rochester cool, which real Rochesterians will assure you, is not.
1. What time does the flight arrive? Look for ROC flight 114.

2. White Kid: Yo, kid, I'm from the ROC, the R-O-C, mah shniggies!
Kid with a brain: Fuck you. (punch)
White Kid: Ow.
Jay-Z: Quit stealing my word, you prick.
by Alex in Rochester August 04, 2005
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The ROC

Example of The ROC

"Man, I really want to go out tonight I have loads of money.....actually I'm kinda broke and I'm tired"
by Roc-e May 25, 2009
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ROC

Hacker, Cheating Noobs SuX, thats the reason why ROC was born
by TaurusBully January 06, 2008
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Roc

Slang for Rockland County, NY not rochester...who the fuck is proud to be from rochester!? home to some of the sickest parties and the top underage drinking capital of the world.
proud to be from tha ROC!
by bdubs December 22, 2005
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ROC

Rest of Canada, as it is called in Quebec.
My friend was in vacation in the ROC last weekend.
by Viandemoisie September 02, 2012
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ROC

An acronym for the phrase "Routine of Command" pioneered in the short-lived Hulk Hogan action show Thunder in Paradise. A Routine of Command is a series of steps that is taken to prepare Hogan's superboat, Thunder, to activate a special feature of the boat, such as its stealth capability or deployment of its special hydra-thruster to reach speeds of 500 miles per hour.
Martin "Bru" Brubaker: "Starting ROC for hyperspeed."
Thunder (boat): "Hyperspeed Routine of Command activated!"
by Jared W. Smith May 12, 2008
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