A word used in Domino's Pizza advertising in
Australia for their Puffection crusts, meaning "wicked, cool, the ultimate". The word is rarely used in such a context, even in
Australia, and if someone does use it in such a context, they are considered either
fag or bogan.
As used in
ads:
"Oh man, this pizza's puff!"
"Yeah, so puff!"
As used in
real life:
"Oh man, this pizza's puff!"
"Get outta here, you faggotish
bogan."