Interactive Entertainment Marketing (I.E.M.)

Interacting with the consumer (where they live) through entertaining content that invites them to become part of the campaign and even share the branding message.

Today's consumers have so many advertising messages coming at them, most advertisers are having to come up with new ways to keep their attention.

Words like Social Media, Product Placement, Branding and Viral Marketing are thrown around like baseballs but who truly understands the terms or what they mean? The term Interactive Entertainment Marketing (I.E.M) was coined by Mr. Jody Sigmund after 25 years in the marketing and advertising arena. Sigmund has worked with companies the likes of Palms Casino, Inked Magazine, Playboy, Affliction Clothing, Hustler, Michael Jackson and a list of others.

Interactive Entertainment Marketing (I.E.M.) is reaching the consumer on their turf, through facebook, twitter and YouTube and offering a gift with purchase for posting their own video and asking them to explain why they like a certain advertiser's product. The winner is based on how many friends like the video post and / or how many comments they receive. This is just one example. Another example is by placing product on actors in YouTube videos, television or theatrical releases and then tying links through smart phone applications that direct to the advertisers P.O.S.

by AdForceOne December 7, 2011

Interception

When you try to ejaculate in a girls mouth, miss, and get it to land in another girls mouth.

I was getting it on in the air plane when some girl got an interception with my cum shot

by Fishdick Jesus January 15, 2014

Halasy's First Law of Internet Interaction

For every action, there's a social media overreaction. See also: Rayzl's Corollary

Tumblr exemplifies Halasy's First Law of Internet Interaction.

by Andrastegb February 23, 2015

social interactions

so·cial in·ter·ac·tion

A polite and discreet manner for a gentleman, or otherwise a male with a penis, to refer to anal sex.

"I'm not goin' to brag and mention that i've had social interactions with a girl before"

by vladhp April 20, 2005

Episode Interactive

Basically... an app invented for 10 year olds after a bunch of teenagers an adults took over and started the episode community. The episode community consists of 40 year olds who have no life and willingly take time out of their day to spend hours on a computer creating episode stories while getting paid, horny teenagers who create episode gods, and laslty a bunch of authors who start a story and upload frequently then decide not to upload for 700 million years... Episode is a very addicting app and people who use it might be Called weirdos. Fortunately the people who do use the app do not care if they are called weirdos because the community is basically a cult. Teenagers also use their time and days making instagram edits of sexy characters for example, (the shaw brothers, Axel sangriento, landon wilder, and so many others).

Girl 1: Why do you play {Episode Interactive}?
Girl 2: Why not? it is the best thing ever made.

by christopher lover 101 July 8, 2019

interact

A word that can be substituted for any verb with humorous effect. Made popular by the 2004 X-Box game Ninja Gaiden, in which, upon approaching any object, the game prompted you to interact with it.

"Quick, interact with that ladder before that dude fucks you up. You suck at interacting."

"If you dont shut up my cock is going to interact with your mouth."

by PISTOLsINstack July 24, 2004

interceptor

An interceptor is a person who tries (and sometimes succeeds) to steal a girl (or guy) from up under you while you're trying to run game. They'll come in trying to talk for themselves while you're trying to handle your business, or they may try to do it when you turn your back.

I was trying to holla at Jennifer, but Craig ol' punk ass was trying to intercept me. And he's supposed to be my boy and shit!

by Reggie June 24, 2004