Stuff/Shit We All Get - Relating to the trade
show convention industry, where exhibitors
hand out "free stuff" to visitors. Most of the
time these items are purely promotional materials, and are fairly worthless. ie. pencils, mugs, and mouse pads.
SWAG always has the company
name, logo, slogan, product, service, and contact information clearly printed somewhere on the item/s.
Some convention goers have made a hobby of collecting as much swag as possible, and compete with others at the show.