Collective name for those ridiculous characters invented by
cereal companies to market their products to little kids (Tony the
Tiger, Toucan
Sam, the Trix rabbit, Captain Crunch, Count Chocula, etc.)
(scene from "The Breakfast Club")
Tony the
Tiger: "
Christmas? Yep, it was a banner year at the ol'
Tiger residence. My dad hands me a pack of cigarettes and says 'Smoke up, Tony, THEY'RE GRRRREEEAAAT!"