(noun) - The over-reaching and yet inexplicably clever marketing gimmick of labeling and identifying a product (or person) with an often inaccurate, "cool-sounding", or "trendy" description so that the product/person, which would ordinarily be thought of as unattractive, unskilled, and/or worthless, now seems "hot".
See also soccer sandal.
"Super-star" Ashlee Simpson, "actress" Paris Hilton, or "TomKat" are three examples of the "soccer sandal effect".
A Sand Daddy is like a Sugar Daddy.. he tries hard to please his woman but ends up leaving her disappointed. Just remember, it's the thought that counts.
"You got a diamond necklace for your anniversary? All my Sand Daddy got me was some old, used mattress from the dump!"