Bait & switch: Internet, newspaper, or phone advertisements, which may include photos, written or verbal descriptions, do not match the woman who shows up, or she has been grossly misrepresented.
Typically, a concoction that is applied to the genitals, ass crack and chest hair before a night out to gawk at and/or attract some pussy in the bar or late night pizza/taco shop.
"Larry was lagging again, he had to B.P.A.M. his nuts in caseJess showed up at the taco wagon"