Thick data 

Thick data is qualitative information that provides insights into the everyday emotional lives of consumers. It goes beyond big data to explain why consumers have certain preferences, the reasons they behave the way they do, why certain trends stick and so on.

Data scientist 1: so what did u do this weekend?
Data scientist 2: dude, I've been running some regressions on this data set. My dataset so thick bro! Wanna see? (Pulls out laptop)
Data scientist 1: dayum son, dat data thicc tho! I'd run regressions on dat all night.

Data scientist 2: I actually did. My laptop has slow processing speed. It takes several hours to process thick data.

Thick data by benyafox January 11, 2020