When virtual (via chat or email) flirtacious interpersonal interaction occurs between two strangers or common 'virtual' friends and, while one of the participants assumes that the other person is good looking, the assumed-to-be good looking person is, in fact, below the other participants expectations.

In short, defines the action of flirting with an ugly person when in fact the person flirting thinks the ugly person is either hot or smokin' hot.