theory bait 

An aspect of a story (typically seen in video games) that is vague and seems mysterious, eluding to a grand payoff when in reality it lacks substance and is purely there to bait the community into making theories and wild speculations therefore creating a better narrative than the original author could have made themselves.

I wanted to make popular a video game, but don't know how to write a compelling story so I made theory bait instead and the community wrote the story for me.

theory bait by MattWatson December 21, 2019

Game Theory Bait 

AKA Theorybait; is a type of video game (usually in the indie horror genre) with a ton of overcomplicated and contrived lore that doesn't need to be there, these games are usually made only to get attention from big YouTubers like Game Theory or Markiplier.

game theory bait includes games like fnaf, batm, hn

these games become especially clear with tweets from devs like

I believe @MatpatGT is really going to enjoy this 👀

Game Theory Bait by mealon March 31, 2023