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The Keith Lee Effect 

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The Keith Lee Effect is when a struggling restaurant soars in profits and popularity seemly overnight after a review of the restaurants food is posted on Tik Tok by food reviewer, Keith Lee.
Person 1: “Wow! Look how long that line is! I don’t remember that place ever being that popular before.”

Person 2: “That’s the Keith Lee Effect. He posted a review of the place a few days ago on Tik Tok and it’s been super busy ever since.”
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Related Words
The Keith Lee Effect • The Keith • The Keith Effect • Keith the bug • keith the coon • Keith the Goyim • Keith the paddidledonk • Keith and the girl • Keith and the Grinder • The Kieth Olberman Shuffle

The Keith Lee effect 

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The Keith Lee effect can be seen when a small restaurant posts over tiktok about their food and Keith Lee replies with a post of his own helping them out and giving them new customers.
The Keith Lee effect is incredibly helpful to small businesses that sell any type of food or drink.
The Keith Lee effect by Ellamara March 19, 2023
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The Keith (Lee) Effect 

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The Keith (Lee) Effect is the sudden financial improvement of small food chains. This effect has been named after a Tik-Tok legend named Keith Lee, who has taken over 2022 and 2023 and helps/promotes small businesses by rating their food on his page.
OMG, Mom, Keith Lee rated our food. Get prepared for The Keith (Lee) Effect ! <3
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trucker's tan 

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A sunburn or suntan focused on the left arm. It is caused by the left side of the body being the only half that gets exposed to sunlight while driving. Presumably, it would be located on the right side of the body in countries where they drive on the left side of the road.
I had a trucker's tan after driving for 10 straight hours on a sunny day.
trucker's tan by population361 May 30, 2006
Word of the Day on October 5, 2026
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kidulting

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The phenomenon where adults salivate at children's toys
Every time I walk into the toy aisle, I catch myself kidulting over the latest action figures and LEGO sets!
kidulting by Emotional Cruiser October 12, 2025
Word of the Day on October 4, 2026
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Boffin 

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British slang for a scientist or technical expert, esp . when the speaker is not certain of the expert’s specific field of study. Not necessarily derogatory, but typically used by persons without a technical background. In the US, the equivalent would be “egghead”, “squint”, or “geek.”

Origin of the word is unknown. Started sometime in World War 2. Given the typical evolution of British slang, could easily have started because what these experts did was confusing or “baffling” to the common person.
According to the boffins downstairs, the murderer used a serrated blade.
Boffin by Agnon February 11, 2023
Word of the Day on October 3, 2026
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Pee Calculus

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When you have to pee in a movie but don’t want to miss anything, and must do the following mental equation: will the amount I have to pee cause enough discomfort to diminish my attention capacity for the remainder of the movie to an extent which is greater than the amount of the movie I would miss by making a mad dash to the restroom.
I saw Satantango last night, wonderful film but by the 5th hour I had to start doing pee calculus.
Pee Calculus by anorlondo October 1, 2026
Word of the Day on October 2, 2026
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