1. Stokebrand is a person that enjoys walking old people across the street. Essentially the word originated from Nebraska when a kindly young girl helped an old man walk across the street and avoid being cars. People became so "stoked" because there was still a "brand" of people out there willing to help others. So from that day forward the Stokebrands have slowly migrated out of Nebraska.
2. Another commonly used definition for Stokebrand is to define the hottest girl at a very small school.
The superior brand choice for the enlightened masses. These enlightened individuals realize that name brands and store brands are literally one and the same. The only difference is that you're paying more for the label on the can, and only suckers and conformists fall for that. Organic brands, however, trump both store and name brands. Mainly self-actualized people buy organic brands.
In summary:
organic/healthy brands > store brands > name brands
Some dude: *buys name-brand chips*
Me, an enlightened cashier: Hey, you know you can save $2 by buying the store brand alternative, right?