The use of social media to shame a stubborn or unresponsive company into fixing its goods or services. In short, it's applying the doctrine of public humiliation to shape behavior to social media and thus a much larger or at least potentially much larger audience.
by Eye of Bast November 16, 2014
to publicly humiliate someone for not following CDC guidelines regarding social distancing during the coronavirus outbreak
Joanne felt she was a victim of social distance shaming the moment she stepped off the plane from Wuhan China.
by #squid March 24, 2020
Calling out people on social media when they post pics of themselves standing with people closer that 6 feet other than immediate family/SO.
I was Social Shaming a buddy on FB this weekend over his reckless pics posted of multiple social gatherings instead of social distancing.
by GenXtra66 March 18, 2020