Popsmash

A social media event that creates huge engagement and attracts a lot of attention in popular culture. Instagram giveaways are a common example of this kind of event, especially when they attract media attention and become a pop culture trend.

"Did you see Kylie Jenner's Instagram giveaway? It got over 200,000 likes, what a total popsmash!"

"Woa MrBeast's YouTube giveaway popsmashed it with 5 million views in a day!"