gold membership trolling 

A type of social media hoax where you post an image on social media where your viewers need a "premium account" to view the picture, accompanied by a caption of what you intend to post.

Poster (in caption): Latest pic of my car... (image shows user needs gold membership)
Guy 1: Dude, that the heck is with this Facebook Gold crap!?
Guy 2: (Comment available only to Facebook Gold account holders)
Guy 3: Oh wow, are they really charging now?
Guy 4: (Comment available only to Facebook Gold account holders)
Guy 5: (Comment available only to Facebook Gold account holders)
Guy 6: Guys, this isn't real. This is gold membership trolling. Facebook has no intent to charge for using the service.

gold membership trolling by The Real Driller March 31, 2020