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To accept minor film roles and other appearences in order to maintain one's public profile in the popular media.
"It's just fame maintenance"

Fame maintenence was coined by John Waters the American filmmaker, actor, stand-up comedian, writer, journalist, visual artist, and art collector. He says film acting isn't his first love but he does accept minor roles in other people's movies, "but that's just fame maintenence ". (Quoted in North and South magazine, October 2011).
by pgcinnz October 26, 2011
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