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When you endorse something, you are applauding it for its success, or simply because you enjoyed that one thing. Or it can just mean you liked it.
On Nexus, a modding site, people endorse a mod because they enjoyed it or were very impressed with it.
ENDORSE by BluNekoKitty October 6, 2013

endorsement

Putting your "A.W. yeah" seal of approval on something.
Alani gave her endorsement to door six.

I fully endorse that product 

A reply to a good suggestion, an agreement
"Do you like chicken wings?"
"I fully endorse that product."

or

P1 lights up cigarette
P2: "I fully endorse that product." also lights up


Also can be used in the negative. i.e: "I do NOT fully endorse THAT product."

endorsement bombing

On LinkedIn, you can add skills to others profiles by "endorsing them". Endorsing people for nonsensical skills — like "Fashion" for neck-beard computer programmers or "Ice Cream" for just about anyone — leads to hilarity for all.
Oh man, I spent some time endorsement bombing the shit outta Josh the other day. His mom is gonna flip when she see he's recommended for his Bondage skills.

compensated endorser

A new euphemism for "paid actor". Commonly found on late night infomercials and programming on television stations with a high amount of senior citizens as its viewer base.
"Don't take our word for it, though! Ask compensated endorser Tom Kruze for his opinion!" "I was worried that trying Extenze was not only unhealthy, but completely pointless and fiscally irresponsible, but now, my schlort is still worth precisely nothing!"
compensated endorser by Aeiouza December 26, 2013

Reverse Psychology Endorsement 

A type of endorsement (usually done by celebrities) that tricks people into thinking a celebrity is not being paid to promote or endorse a product/company. A celebrity may talk down about a company or a company may even make a publicity stunt to pay the celebrity not to promote their product/company. You think there is no endorsement deal, but in reality, you're being tricked into seeing that product/company's name.
In August 2011, Mike "The Situation" Sorrentino, from MTV's Jersey Shore, was offered a significant sum of money by Abercrombie & Fitch Co. to NOT wear A&F clothes.

Reverse Psychology Endorsement