The act of bringing individuals out of their own personal reality or experience, to join in the present moment.
Man Jose is so stuck in her head, I'm going to have to deal her some consciousness if I'm going to get her to be part of this project.

A man talking on his cell phone, crosses the street, out of turn. Vehicles trying to turn left have the right of way. The man crosses, then walks backwards into the street and places his backside on the bumper of the vehicle turning, while remaining on his cell phone. A man jumps out of the car and scares the man into peeing his pants and realizing what a socially unacceptable maneuver he just performed. The pedestrian was dealt some consciousness, likewise the person in the vehicle engaged in "dealing of consciousness" with the pedestrian.
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