boomerang business model 

A business model in which consumers receive a substantial portion of the profots they generate.

A website that uses a boomerang business model generates advertising revenue proportional to user traffic, then returns a portion of the profits to its users to patronize their ongoing support.

boomerang business model by Roland Eavey September 12, 2008

boomerang business model 

A business model in which all profits from a good or service are returned to the consumers that generated them, with only compensation for operating costs extracted by the provider of the good or service.

A website based on a boomerang business model generates advertising revenue proportional to user traffic, then returns its profits to its users, keeping only the portion of advertising revenue equal to operating costs.

boomerang business model by Roland Eavey September 11, 2008