A very intense game of water and/or beer pong where if the ball completely misses the table or cups, the opposing team can grab the ball before it hits the ground and fling it at the people that were tossing. If you catch the ball, you must yell "BOCA" and aim for the opponent's faces. If you hit them in the face, you get a cup.
A company that makes shitty imitation mtae products that are made of soy. If they really want to convert people to the soybean craze, they could at least find a way to get rid of that raw bean taste and the estrogens of soy.