The word aethos is described as an idea, something that you cant touch, only stare into. The aethos is like a black hole, you cant escape. So why not stare into this endless thing we call the aethos. Its like your own hell in a way.
Something that is an idea, something that you can only stare into. You can't escape, as the aethos is a black hole. When you drink an eight ball of Coca-Cola, you are forced to stare into an endless aethos. It is your own hell.