“The act of creating deliberately confusing jargon and user-interfaces which trick your users into sharing more info about themselves than they really want to.” (As defined by the EFF). The term “Zuckering” was suggested in an EFF article by Tim Jones on Facebook’s “Evil Interfaces”. It is, of course, named after Facebook CEO Mark Zuckerberg.

When you eat dirt for the first time and leave your family to build a shack in the woods