VVC (Vertical Video Content) refers to a video recording or playback format in which the height of the video is taller than its width. This aspect ratio is 9:16 or 2:3, as opposed to the more traditional 16:9 aspect ratio for horizontal video content. Vertical video content is designed to be viewed on mobile devices such as smartphones and is optimized for social media platforms such as TikTok, Snapchat, and Instagram, where users tend to hold their devices vertically while consuming content. As VVC has become more widely adopted, it has also become an important consideration for video marketers, advertisers, and content creators looking to reach a mobile-first audience.
"With the rise of social media platforms like TikTok, VVC has become increasingly popular as a way to capture attention in a visually engaging way."
by dunkingee February 08, 2023