Trust the funnel

In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.

The phrase underscores that each stage relies on the preceding one for success.

Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.

“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”

“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”

Trust the funnel by media jargon October 24, 2024

Breadhead 

Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".

A breadhead is like a crackhead, but for money instead of crack.

Breadhead by 🅱️ U S 3 4 8 March 30, 2022

Stink lines

As seen in illustrations or cartoons: Wavy, vertical lines rising above a person, place or thing. Denotes a foul odor.

"You didn't put enough stink lines on your picture of the teacher."

Stink lines by Athene Airheart March 14, 2004

schmegegge 

Yiddish slang word meaning bullshit, baloney, hogwash, nonsense, crock of shit or hot air.

I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.

schmegegge by budsbabe February 1, 2008

eye bleach 

Looking or experiencing something nice after witnessing something horrid like a disgusting gif or a disturbing video. Typically used as eye bleach are nice images of whatever makes the disturbed person happy.

"Bleach my eyes! Why is that woman's face ripped off!?"
*Looks up images of puppies and kittens.*
"That's good eye bleach."

eye bleach by Rini2012 November 29, 2016

Stroad

Noun. Portmanteau of "street" and "road": it describes a street, er, road, built for high speed, but with multiple access points. Excessive width is a common feature. A common feature in suburbia, especially along commercial strips. Unsafe at any speed, their extreme width and straightness paradoxically induces speeding. Somewhat more neutral than synonymous traffic sewer.

Did you see what the traffic engineers want to do to our street? They're going to turn it into a total stroad!

Stroad by hammersklavier February 21, 2012

giantess 

a female giant about 20 feet or more

she will either play with you crush you use you a slave or eat you

giantess by Tonyt September 8, 2004