Trust the funnel

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In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.

The phrase underscores that each stage relies on the preceding one for success.

Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.

“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”

“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”

Trust the funnel by media jargon October 24, 2024

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piddlefart

verb. To waste time doing nothing.

Instead of doing my homework, I decided to piddlefart around for two hours.

piddlefart by Rene April 25, 2005

Word of the Day on October 9, 2026

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wrongun

anyone who succeeds in disgracing/over indulging themselves in the throws of clubland

28 hours and 4 clubs later, gurning for england but still refusing to go home - a total wrongun!!

wrongun by bevvers March 21, 2007

Word of the Day on October 8, 2026

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square grouper

Nickname given to bales of marijuana thrown overboard or out of airplanes. Origin is reportedly from members of the US Coast Guard in the area of Southern Florida.

"Base we've got some square groupers floating outside of Miami harbor."

square grouper by slipsheet November 6, 2004

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Bunhead

A girl who does ballet and only talks about ballet. Her schedule is filled with dance classes which does not allow her to do any other activity.

"Hey, do you know that girl Sally?"

"Yeah, she's kind of annoying. All she ever talks about it ballet."

"Wow, what a Bunhead."

"Hey Sally, you want to hang out this weekend?"
"I can't, I have dance."
"You're such a Bunhead."

"Yeah... I know."

Bunhead by Jen00 October 24, 2014

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trucker's tan

A sunburn or suntan focused on the left arm. It is caused by the left side of the body being the only half that gets exposed to sunlight while driving. Presumably, it would be located on the right side of the body in countries where they drive on the left side of the road.

I had a trucker's tan after driving for 10 straight hours on a sunny day.

trucker's tan by population361 May 30, 2006

Word of the Day on October 5, 2026

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kidulting

The phenomenon where adults salivate at children's toys

Every time I walk into the toy aisle, I catch myself kidulting over the latest action figures and LEGO sets!

kidulting by Emotional Cruiser October 12, 2025

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