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Wick House at the University of Chicago has their Finals Week dance parties at 10:45. Thus, at 10:40, they prepare for the dance of their life.

Thus, to say Ten-Forty means "5 minutes 'til Dance Party"
Andrew: Hey Adam, you know what time it is?
Adam: Oh, its Ten-Forty!
Andrew: You know what that means...
Adam: Awww yeah...
by CinderellaFatass March 16, 2009
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