Strawberry Frog
Strawberry Frog by anonymous January 24, 2021
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StrawberryFrog
World's first Cultural Movement agency, with offices in Amsterdam, New York, Sao Paulo - and Mumbai in progress.
The colossal agency networks have been operating on the same business model for the last 40 years — aggregation and consolidation into bureaucratic systems. That’s why we refer to them as ‘dinosaurs’ and think of ourselves as the smarter, more nimble ‘frog’. At StrawberryFrog, we think there’s a better way. A smarter, faster more efficient and more effective way. We call this the Cultural Movement. It combines the populist power of grass-roots movements with the science and discipline of consumer branding.
At the outset of any campaign, our first task is to identify the idea on the rise in culture.
Then we find those people who present the greatest opportunity to belong. For them, Cultural Movement works three ways: 1) they’re interested in the offering, 2) their values and the brand’s values are the same, shared values, 3) they are activist about brands that matter to them, spreading the message to others like them.
Once your Cultural Movement begins, great creative ideas leads to the next great ideas, consumer engagement leads to new consumer engagement, and the brand goes from static to kinetic. Every marketing dollar under a Cultural Movement works harder, faster, and lasts longer.
The colossal agency networks have been operating on the same business model for the last 40 years — aggregation and consolidation into bureaucratic systems. That’s why we refer to them as ‘dinosaurs’ and think of ourselves as the smarter, more nimble ‘frog’. At StrawberryFrog, we think there’s a better way. A smarter, faster more efficient and more effective way. We call this the Cultural Movement. It combines the populist power of grass-roots movements with the science and discipline of consumer branding.
At the outset of any campaign, our first task is to identify the idea on the rise in culture.
Then we find those people who present the greatest opportunity to belong. For them, Cultural Movement works three ways: 1) they’re interested in the offering, 2) their values and the brand’s values are the same, shared values, 3) they are activist about brands that matter to them, spreading the message to others like them.
Once your Cultural Movement begins, great creative ideas leads to the next great ideas, consumer engagement leads to new consumer engagement, and the brand goes from static to kinetic. Every marketing dollar under a Cultural Movement works harder, faster, and lasts longer.
StrawberryFrog
StrawberryFrog by FrogScott August 21, 2010
Walky-Talky
A derogatory term for able bodied people or people that can walk. This definition was coined by disabled influencer Valerie Weber
Person in wheelchair: “look at that walky-talky over there.”
Friend in wheelchair: *looking at person who is walking* “yeah haha”
Friend in wheelchair: *looking at person who is walking* “yeah haha”
Walky-Talky by odd muffin October 5, 2021
Word of the Day on August 3, 2026
Hardo
A hardo is a person who tries extremely hard at everything. Most times a hardo will try very hard at things that do not require excessive effort. For example, sports practices, gym class, etc.
Hardo by Thuhkilluh September 4, 2014
Word of the Day on August 1, 2026