Sell the dream, live the nightmare 

The mantra of every salesperson alive, they promise the client unachievable results if they just sign on the line. Once the dream is sold, the operations team then needs to unravel the web of deceit sold and "recalibrate" the client's expectations (i.e., the nightmare).

Todd: " How did we lose our biggest client last week?"

Tyler: "It seems once they talked with Operations they realized there was no way they could make that deadline. Another classic example of 'sell the dream, live the nightmare."

Sell the dream, live the nightmare by Grant Rampus July 31, 2016