Sales qualification
Checking whether a potential customer and an offer are a reasonable fit, and whether there is a realistic basis for moving forward. Questions might cover need, timing, resources and who makes the decision. Turning 'sounds interesting' into something you can plan around.
Sales qualification showed they need training next spring rather than next week. We agreed a sensible follow-up instead of forcing a demo into Friday.
Sales qualification by Niittyla&Kanto October 14, 2026