Skip to main content

Reeves' Paradox

The Reeves' Paradox is a term for when the following sequence of events results in operational disaster for Small and Medium-sized Enterprises (SMEs):

(1) The management of a business does not believe that it is susceptible to cyber attacks and/or that businesses is not overly reliant on technology.
(2) Following on from (1), the management of the business reject the warnings and assistance of industry experts.
(3) When the computer system of the business is attacked the management realise the false nature of their assumptions in (1) and (2).
(4) After the attack in (3) the business is crippled by lack of access to their computer systems.

Origin: the term derives its name by way of reference to two prominent actors; Keanu Reeves (star of The Matrix) and Christopher Reeve (Superman). The concept was first anecdotally referenced in a Cyber risk management conference in Australia, at which a presenter noted “SMEs that fall prey to the Reeves’ Paradox are by default always ‘inside’ the matrix but they think they aren’t. And then, when they finally realize they are, all is too late – the damage is done, and they end up paralyzed!”
Use: "given your organisation may fall prey to the Reeves' Paradox I would suggest educating your staff about the perils of the online realm"
Reeves' Paradox by Adam_Minson December 6, 2018
Urban Dictionary Merch
Your favorite words on things you can wear, drink from, read, or give to a friend.
The Urban Dictionary Store sells gifts you’ll have to explain.
More from Urban Dictionary
A seemingly endless debate with a idiot
I don't know man im not ready for yap trap stupidity today which always tries to suck you into it
Yap Trap by WolfieSnack November 4, 2026
Word of the Day on November 5, 2026
Texas is categorized as a swing state in presidential elections, but has voted for Republicans more times than for Democrats in recent history. As such, as demographics change political alignments, some Democrats believe that Texas will vote blue, or Democratic, due to their Hispanic and African American voters, who often align themselves with the Democratic Party's liberal wing.

Blexas has been cited as possible in the upcoming decades, but only if Democrats continue to win the Hispanic vote in bigger margins.
Democrat 1: What is your prediction for the 2024 presidential election?
Democrat 2: Well uh, Blexas!
Democrat 1: You've been saying that since 2008 though.
Blexas by Tritonist June 14, 2021
Word of the Day on November 4, 2026

briefcake 

"Did you check out the briefcake in courtroom C?"
briefcake by Ben Frey April 6, 2006
Word of the Day on November 3, 2026
Brought to public attention by Bob Woodward and Carl Bernstein in the book on the fall of Richard Nixon, All The President’s Men, ratfucker was Nixon’s term for a political operative who sows chaos among opponents; an agent provocateur. It is thought to have originated among campus political rivalries at USC, and seems to have some usage in the US military.
Along with Nixon’s other ratfuckers, Roger Stone caused fights at otherwise peaceful Democratic Party protests to generate a false narrative that the Democrats were violent and dangerous.
Ratfucker by Ricky Ramjet November 2, 2017
Word of the Day on November 2, 2026

countrypolitan 

Term used to describe someone who is a mix of both rural (country) and urban (metropolitan) lifestyles/upbringings. He/she is typically equally comfortable in both settings and is able to seamlessly slip back and forth between the two, appreciating the characteristics of each.
That ol' gal of mine drives the 12 lane freeway during the week and a John Deere on the weekends. She likes opra and the Grand Ol' Opry. I love them countrypolitan women.
countrypolitan by MOChick November 7, 2006
Word of the Day on November 1, 2026

Witch Bath 

A bath consisting of a variety of slats, oils, soaps or any other added ingredients such as fruits, milks, herbs or any other spices for health or beautifying benifits.
She brought home alot of stuff and took it to the bathroom. She must be taking a witch bath.
Witch Bath by carnieboy30 October 26, 2020
Word of the Day on October 31, 2026
Load more