The action of companies pretending to support LGBT+ communities and/or specifically making merchandise for more profit.
by Impalement June 03, 2019
when big corporations pretend to support gay people and trans people but they actually just want more people to buy their stuff
Person A: Hey look, there is a trans man in the new Gillette commercial!
Person B: Don't get your hopes up, it's just rainbow capitalism
Person B: Don't get your hopes up, it's just rainbow capitalism
by vejtics June 02, 2019