Pretending not to have known how much your product or behavior has sucked, feigning realization, and promising to do better.
Sundance Film Festival organizers pulled a Domino's Pizza on Thursday afternoon, saying that they'd failed in some respects over the last few years and vowing to improve. (From an LA Times article)

Yeesh, my cheating boyfriend pulled a real Domino's Pizza on me last night with a dozen crummy roses, like that's going to get me to trust him again! (original)
by Apostrophix January 22, 2010
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