I believe that peloton means the main pack of riders. In a race you would have the superhuman leaders out in front, then the rest would be grouped together in the peloton.
The definition at dictionary.com says that it is a small military group, or platoon.
A company that has convinced people to buy more of the shit they don't really need, just like the hand sanitizer companies have lately. Stupidity is more contagious than a disease.
As long as people keep allowing themselves to freak out and think they need something, or that they need to do something they don't need to do, companies like Peloton will get rich and their won't be any other options to Peloton (like going to the gym). Going to the gym has been taken from people now until they retake the gyms they paid for memberships to, because they allowed it to happen.
Its a little suspect when everyone else is losing money but you and just a few others.
Peloton doesn't seem to have the same worries other companies claim to have at this time, they think they're a beacon of courageous leadership, hope, heroic acts, and optimism in a time of need with all the money they're making.