The tools and platforms designed to analyze, manipulate, or optimize not just social interaction, but the analysis of social interaction itself. This includes sentiment analysis algorithms that track how people feel about how other people feel, social media dashboards that measure the engagement of posts about engagement metrics, and focus groups convened to discuss the results of other focus groups. It's technology that has eaten its own tail and is now trying to figure out what the tail tastes like.
Metasocial Technologies Example: "The marketing team used metasocial technologies to analyze the online discourse about their previous ad campaign, which was itself an analysis of consumer trends. They concluded that the public's perception of their brand's perception-management strategy was 'confused.' They then held a meeting to discuss the implications of this finding."
by Abzugal February 14, 2026
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