The practice of attempting to design and shape the underlying frameworks that govern social analysis and discourse. It's not about changing what people think; it's about changing how they think about thinking. This includes designing academic curricula to privilege certain critical theories, creating
social media algorithms that reward specific types of meta-commentary, and structuring public debates to ensure that the
conversation stays focused on the "real issues" (as defined by the engineer). It's a subtle, often invisible form of power, and its practitioners are usually found in
university admin buildings and think tanks.
Example: "By carefully structuring the conference panels to feature only speakers who agreed on the proper methodology for studying online communities, the organizers engaged in a bit of metasocial engineering. They weren't controlling the
conversation; they were controlling
the definition of what counted as a valid
conversation."