By advertising, promoting, and/or wearing low inventory merchandise, an illusion is manufactured to deceive investors & customers into supporting a failing celebrity brand. This illusion is meant to deceive consumers into believing that "sold out" equates to popular & profitable.
Meghan Markle borrowed & modeled low inventory fashions and out of season designer clothing. Her "friends" purchased the remaining stock therefore causing the scarce inventory to quickly "sell out" which created The Meghan Effect.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".